Custom development

A WordPress plugin built for exactly what your business needs

New plugins and themes, custom functionality, API integrations and multisite builds. Written to WordPress Coding Standards, tested on staging, and handed to you with the code, not a black box.

Scoping
Free 30-minute call
Quote
Fixed price before work starts
Building WordPress since
2013
Handover
Your repository

What we build

How much does a custom WordPress plugin cost, and what do you actually build?

The price depends on scope, so we scope it free and quote a fixed price before any work starts. Here is what that work usually covers.

New plugins and themes

A plugin or theme built from a blank slate when nothing on WordPress.org covers what you need: a member directory with rules specific to your business, a booking flow, a reporting dashboard.

Custom functionality

A feature that lives in its own small plugin rather than bolted onto a theme: a custom post type, a workflow, a form with logic your page builder cannot express.

Already have a plugin that just needs changing?

API integrations

Connecting WordPress to a CRM, a payment provider, an internal system or a third-party API, with error handling and logging so a failed sync does not fail silently.

Multisite-ready builds

Plugins built to work correctly across a WordPress multisite network from day one: network activation, per-site settings, and no assumptions that break on site two.

How it works

How does a custom plugin project actually run?

The same process whether it is a small feature or a full plugin.

  1. Tell us what it needs to do

    Describe the workflow or the gap in plain terms. A senior engineer reads every enquiry, usually the same day Monday to Friday.

  2. Get a written scope and a fixed price

    You see what will be built and what it costs before any code is written, usually within 48 hours.

  3. We build and test on staging

    Development happens on a copy of your site, so nothing touches production until it is proven.

  4. Handover in your repository

    You get the code, documentation and notes. Nothing we build locks you into us, and a care plan can keep it updated after launch.

Honest comparison

Do you need a custom plugin, or will an existing one do?

If a free or paid plugin already does what you need, install that instead. Custom development earns its cost when nothing else fits.

An off-the-shelf plugin
A custom-built plugin
Cost for a common, well-covered needUsually lowerUsually not worth it
Time to get runningMinutesDays to weeks, scoped first
Fits your exact workflowOnly if you adapt to itBuilt around your workflow
Support when it breaksDepends on the vendorDirect, from the people who built it
Code you own outrightYes, in your repository
600+
100+
4.8 / 5
13 years

What clients say

Built to hold up under real use

  • This site is very complex in the back end and they coded the site to our standards and load tested flawlessly.
    Upwork client
    WordPress development

Questions about custom plugin development

How much does a custom WordPress plugin cost?
It depends on scope, so we do not quote a number until we have scoped your project. You get a written scope and a fixed price before any work starts, usually within 48 hours, after a free 30-minute call.
Do you build custom themes too?
Yes, alongside plugins, particularly when a project needs both a specific look and specific behaviour built together.
Will a custom plugin survive WordPress and PHP updates?
We build against documented WordPress APIs and hooks, test on PHP 8.1 to 8.5, and avoid deprecated functions, so the plugin keeps working as WordPress and PHP move forward. A care plan keeps it tested against new releases after launch.
Can you build a plugin for a WooCommerce store?
For WooCommerce-specific development, checkout logic, B2B pricing or product feeds, our WooCommerce specialists at woocustomdev.com are the better fit. We handle the general WordPress side and hand off Woo-specific work to them.
Can you build a plugin for a BuddyPress or community site?
Community and BuddyPress-specific builds go to our specialists at bpcustomdev.com. We cover general WordPress plugin development here.
Who owns the plugin once it is built?
You do. The code is delivered to your repository with documentation, and nothing we build locks you into using us for future work.

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