Best WooCommerce Wishlist Plugins in 2026 (5 Compared)

A wishlist button on a product page does one simple job: it lets a shopper save something for later instead of abandoning the site entirely when they’re not ready to buy right now. What separates a good WooCommerce wishlist plugin from a mediocre one isn’t the save button itself, every plugin here has that, it’s what happens next: whether the shopper gets reminded to come back, whether the list survives if they’re not logged in, and whether you as the store owner get any usable signal from what people are saving but not buying. This category also went through a real disruption worth knowing about upfront: Iconic, the company behind one of the longer-running premium wishlist plugins, shut down, which pushed a meaningful number of stores to re-evaluate their wishlist plugin entirely rather than assuming their existing setup would keep getting updates.

We ranked these on actual reliability (does the list survive a guest session, does it sync correctly when a guest logs in later), the marketing value you get back (abandoned-wishlist email reminders, analytics on what’s saved), and total cost including whether a plugin still has an active update cycle after the Iconic shutdown reshuffled this market.

What a wishlist plugin needs to actually get right

Guest wishlist support is the single most commonly broken feature across this category. A shopper browsing without an account needs their saved items to persist at least through the current session, ideally longer via a cookie, and then merge correctly into their account wishlist if they create one or log in later. Plugins that only support wishlists for logged-in users lose every saved item from browsing shoppers, which on most stores is a meaningful share of total traffic. Beyond that, look for: a shareable wishlist link (useful for gift-list use cases), move-to-cart functionality that doesn’t require re-finding each item manually, and ideally some automated email trigger when a wishlisted item goes on sale or back in stock, since that’s the actual mechanism that turns a saved item into a completed sale later.

The best WooCommerce wishlist plugins

1. SaveTo Wishlist: the newer, performance-focused option gaining share post-Iconic

SaveTo Wishlist has positioned itself directly as the modern alternative for stores moving off Iconic’s now-discontinued plugin, built with a noticeably lighter frontend footprint and built-in automation (abandoned wishlist email sequences) that older competitors in this category often require a separate email plugin to achieve. Guest wishlist support with correct merge-on-login behavior is solid, and the free tier (SaveTo Wishlist Lite) covers unlimited wishlists and social sharing without a paywall on those basics. For a store specifically affected by the Iconic shutdown, or any store prioritizing frontend performance, this is currently the strongest overall pick.

2. YITH WooCommerce Wishlist: the largest install base, most third-party compatibility

YITH WooCommerce Wishlist remains the plugin most other WooCommerce extensions and themes test their own wishlist-related compatibility against, simply because of its sheer install count and longevity in this category. The free version covers a genuinely usable single-list wishlist with AJAX add-to-list and a shareable page; the premium tier (around $99.99 a year) adds multiple wishlists per customer, a more polished frontend, and deeper analytics on what’s being saved across your catalog. If you’re using a theme or another plugin that specifically mentions YITH wishlist compatibility, that’s a real reason to default to it over a newer, less-tested alternative, even if a competitor has a technically stronger feature set.

3. TI WooCommerce Wishlist: the highest-rated option by review volume

TI WooCommerce Wishlist carries the strongest review profile in this category by sheer count, with over 100,000 active installs and a large body of user feedback to judge it by, which matters more in a plugin category than it might elsewhere since wishlist bugs (lost items, broken guest sessions) tend to get reported loudly and specifically in reviews. It’s a solid, well-rounded choice with good customization options relative to its price point, without a standout single feature that separates it sharply from YITH or SaveTo, which makes it a safe default rather than a specialist pick.

4. WPC Smart Wishlist: the lifetime-license option

WPC Smart Wishlist’s real differentiator isn’t a unique feature, it’s the pricing model: a lifetime Premium tier instead of the annual subscription every other plugin in this category charges. For a store that’s confident in its long-term WooCommerce setup and wants to avoid another recurring line item, paying once instead of annually is a genuine, calculable saving over a few years, assuming the plugin keeps receiving updates (worth checking its changelog activity before committing to any lifetime-license plugin, since a one-time payment only pays off if the developer keeps maintaining it).

5. Smart Wishlist for WooCommerce Blocks: built for the newer block-based checkout

WooCommerce’s shift toward block-based checkout and cart (replacing the older shortcode-based templates) has left a few legacy wishlist plugins with compatibility gaps on stores that have moved to the new blocks. Plugins built or specifically updated for WooCommerce Blocks compatibility avoid that friction. If your store is running the newer block-based checkout, confirm any wishlist plugin you’re considering explicitly supports it rather than assuming a long-established plugin has kept pace, since this is exactly the kind of underlying platform shift that catches older, less actively maintained plugins off guard.

Quick comparison: SaveTo Wishlist vs YITH vs TI WooCommerce Wishlist vs WPC Smart Wishlist vs Blocks-compatible options

• SaveTo Wishlist: lightweight, built-in email automation, strong post-Iconic migration target. Best fit: stores prioritizing performance and modern features. Loses on a shorter track record than the longest-running competitors.
• YITH WooCommerce Wishlist: largest install base, best third-party compatibility. Best fit: stores using a theme or plugin that specifically tests against YITH. Loses on a heavier frontend footprint than newer competitors.
• TI WooCommerce Wishlist: highest review volume, solid all-rounder. Best fit: a safe default with no specific must-have feature. Loses on no standout differentiator.
• WPC Smart Wishlist: lifetime license instead of annual subscription. Best fit: stores wanting to avoid recurring costs long-term. Loses on needing to verify ongoing update activity before trusting a one-time payment.
• Blocks-compatible wishlist plugins: built for WooCommerce’s newer checkout architecture. Best fit: stores already running block-based checkout. Loses on being a narrower, feature-specific selection criterion rather than a full comparison axis.

Multiple wishlists per customer: a bigger deal than it sounds

A single flat wishlist works fine for a store with a narrow catalog or a shopper with a simple, single-purpose reason to save items. It breaks down fast for gift-focused or broad-catalog stores, where a shopper reasonably wants a “for me” list and a separate “gifts for my partner” list, or wants to maintain a running wishlist across multiple seasons without last year’s saved items cluttering this year’s. YITH’s premium tier and TI WooCommerce Wishlist both support multiple named wishlists per customer; SaveTo Wishlist’s free tier notably already includes this too, which is part of what makes its free offering competitive rather than a stripped-down teaser for the paid version. If your store sells gift-appropriate products (jewelry, home goods, anything with a gifting occasion attached), multiple wishlists per customer is worth treating as a real requirement, not a nice-to-have, since a single shared list actively gets in the way of how people naturally want to organize gift planning.

Shareable wishlist links connect directly to this same use case. A customer building a gift registry or simply wanting a partner or friend to see what they’d like needs a shareable, public (or link-only) view of their wishlist that doesn’t require the recipient to have an account on your store. Every plugin in this roundup supports some form of sharing, but the actual implementation varies: some generate a plain URL anyone with the link can view, others require a social-share button specifically (Facebook, email) rather than a direct copyable link. If gift-list sharing is a real use case for your catalog, test the actual share flow as a customer would experience it, not just confirm the feature exists in a settings checklist.

The Iconic shutdown, and what it means if you’re still running it

Iconic’s WooCommerce Wishlist plugin going fully discontinued is the single biggest market event in this category recently, and if you’re a store still running it, the risk isn’t that it stops working today, it’s that it stops receiving security patches and WooCommerce-compatibility updates going forward. WooCommerce itself updates regularly, and a wishlist plugin that isn’t actively maintained alongside those updates eventually breaks, often silently, sometimes around a WooCommerce core update that changes an API the old plugin depended on. If you’re still on Iconic’s plugin, treat migrating to an actively maintained alternative (SaveTo Wishlist markets itself directly at this migration, but YITH or TI work equally well) as a “before it breaks” task, not an “if it breaks” one.

Where a wishlist plugin can actually conflict with your theme or other plugins

Wishlist plugins add a button to product cards and product pages, which means they’re inserting UI into templates your theme controls, and conflicts here are common enough to test for specifically rather than assume won’t happen. The usual failure modes: a wishlist button that renders in the wrong position or doesn’t match your theme’s button styling at all, a button that doesn’t appear on custom-built pages (a page builder’s own product grid block, for instance, rather than WooCommerce’s native shop loop), or a JavaScript conflict with another plugin that’s also hooking into the same add-to-cart or product-card area. None of this is a reason to avoid wishlist plugins generally, but it is a reason to actually click through your own theme’s product listings, single product pages, and any custom page-builder product displays after activating a new wishlist plugin, rather than trusting a plugin’s own demo screenshots to represent how it’ll look on your specific setup.

If you’re running a page builder (Elementor, Beaver Builder, Divi) with its own product-display widgets rather than relying purely on WooCommerce’s default templates, check that your chosen wishlist plugin specifically supports that builder’s widgets before committing, since a wishlist button that only appears on WooCommerce’s native archive template and silently fails to appear on your page builder’s custom product grid is a gap you’ll only discover after launch unless you test it directly first.

What a wishlist plugin is actually worth to your store

A wishlist button alone doesn’t generate revenue; the email automation and back-in-stock or price-drop notifications layered on top of it do. A shopper who saves an item and never hears from you again has functionally abandoned that purchase just as completely as if the wishlist feature didn’t exist. The real value case for paying for a premium wishlist plugin over a bare free one is specifically that automation layer: an email sequence that reminds a shopper about saved items after a few days, or alerts them the moment a wishlisted item goes on sale, is what actually converts saved-for-later into a completed order. If a plugin you’re evaluating doesn’t include that automation natively, you’ll need a separate email marketing tool wired to it, which is extra setup and extra monthly cost worth factoring into the real comparison, not just the wishlist plugin’s own price tag.

While you’re at it: if cart abandonment generally (not just wishlisted items specifically) is a bigger concern for your store, our best WooCommerce abandoned cart plugins roundup covers that closely related problem. For stores running multiple sellers rather than a single catalog, see our best WooCommerce multi-vendor plugins piece.

FAQ

Will a wishlist plugin slow down my product pages?

Some impact is unavoidable since you’re adding a button, a saved-state check, and usually an AJAX call to every product page and listing, but the difference between plugins here is real. SaveTo Wishlist and other newer, lighter-built options are noticeably leaner on page weight than some of the older, more feature-dense plugins. If site speed is a real concern, test with a performance tool (PageSpeed Insights or similar) before and after activation rather than assuming any wishlist plugin’s impact is negligible.

Do customers need an account to use a wishlist?

The better plugins in this category (SaveTo Wishlist, YITH, TI) all support guest wishlists that persist via cookie and merge into an account wishlist if the shopper logs in or registers later. Weaker or older plugins sometimes require an account from the start, which loses every wishlist interaction from anonymous browsers, a meaningful share of traffic on most stores, so confirm guest support specifically before committing to a plugin.

Can I see analytics on what customers are wishlisting but not buying?

YITH’s premium tier and TI WooCommerce Wishlist both offer some level of reporting on most-wishlisted products, which is genuinely useful merchandising data: a product saved often but rarely purchased might have a pricing problem, a sizing concern, or simply need better product photos, and that’s a signal you only get by actually tracking wishlist behavior rather than just offering the feature.

What happened to Iconic’s wishlist plugin specifically, and should I be worried right now?

Iconic shut down and discontinued its WooCommerce Wishlist plugin. If you’re still running it, it likely still functions today, but it’s no longer receiving updates, which means it will eventually break against a future WooCommerce core update or accumulate unpatched security issues. This isn’t an emergency requiring action today, but it is a real reason to plan a migration to an actively maintained alternative in the near term rather than waiting for it to break first.

Is there a genuinely free option that doesn’t feel crippled compared to the paid tiers?

SaveTo Wishlist Lite is the strongest free option currently, covering unlimited wishlists, guest support, and social sharing without the usual free-tier restriction to a single wishlist or no sharing. YITH’s free tier is also usable but more limited (one wishlist per customer, less polish) than its premium version. If budget is the deciding factor, start with SaveTo Wishlist Lite and only upgrade if you specifically need a feature its free tier doesn’t cover.

Does a wishlist plugin help with GDPR or cookie consent compliance?

A wishlist plugin that stores guest wishlist data in a cookie counts as the kind of functional cookie that generally needs disclosure in your cookie policy, even though it is not primarily a tracking or advertising cookie. Most reputable plugins in this category document exactly what they store and for how long, which you should reference directly in your own privacy policy rather than guessing, and a consent-management plugin on your site should be configured to recognize the wishlist cookie as functional rather than blocking it by default, since blocking it breaks the feature entirely for visitors who decline non-essential cookies.

Can I migrate wishlist data from one plugin to another without losing customer lists?

This is rarely a clean one-click migration. Most wishlist plugins store saved items in their own custom database table or user-meta structure that a different plugin does not read natively, so switching plugins typically means existing customer wishlists are lost unless you or a developer write a custom migration script to move the underlying data across. This is exactly the practical cost of the Iconic shutdown for stores that delay migrating: the longer wishlist data accumulates on a discontinued plugin, the more there is to potentially lose when you eventually do move to an actively maintained alternative.

Can a wishlist plugin send abandoned-wishlist reminder emails?

YOITH Wishlist and TI WooCommerce Wishlist both support automated reminder emails when a wishlisted item drops in price or comes back in stock, which is the main revenue lever these plugins offer beyond the save-for-later button itself. Check the specific trigger conditions before buying, since some plans only email on restock, not on price drops.