Every business is competing for the same limited attention, and most of that attention now lives on social media. The harder question is building … Read more
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8 min read
Roughly 3.5 billion people use email today, and that number is projected to hit 4.2 billion by 2021. Last year brought plenty of notable … Read more
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8 min read
Running a business means competing on more fronts every year, and staying current on marketing trends and tools is part of not falling behind. … Read more
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8 min read
Photographers deciding between a proper website and yet another social media portfolio should lean toward the website, WordPress makes it genuinely straightforward, and the … Read more
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8 min read
Figuring out which marketing methods will actually land with an audience gets harder every year, mostly because the audience itself keeps changing along with … Read more
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8 min read
A URL shortener takes a long, unwieldy link and turns it into something short enough to paste into a tweet, a text message, or … Read more
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8 min read
WordPress themes can only do so much on their own. Once you need real marketing functionality, backups, SEO, analytics, popups, the code required would … Read more
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8 min read
Picking a portfolio theme means choosing how your work gets seen before a client ever talks to you. The twelve themes below cover photographers, … Read more
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8 min read
A business website has to look good, be simple for the owner to manage, stay optimized for search engines, and hold up against spam … Read more
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8 min read
WordPress powers a huge share of the web, which also makes it a constant target. WordPress core gets patched quickly when vulnerabilities surface, but … Read more
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8 min read
Regular email newsletters are one of the more reliable ways to bring your audience back to your site, and email marketing plugins make that … Read more
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8 min read
Backing up your WordPress site regularly is one of the simplest things you can do for your site’s security. A solid backup routine protects … Read more
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8 min read