Best WordPress Email Marketing Plugins Of 2019
Regular email newsletters are one of the more reliable ways to bring your audience back to your site, and email marketing plugins make that a lot easier to run consistently. Beyond just sending content, a good plugin helps you learn what your subscribers actually respond to, so you can adjust what you send over time. Engaged newsletter subscribers who return to your site regularly can meaningfully improve revenue, and with WordPress now powering a substantial share of the web, there’s no shortage of solid email marketing plugins built specifically for it. Here are some worth considering.
1) Thrive Leads, WordPress Email Marketing Plugin
Thrive Leads pulls every kind of opt-in form into one plugin, with a drag-and-drop editor for building them and targeting based on tags, posts, or categories so visitors see offers relevant to what they’re reading. Built-in A/B testing helps you improve conversion rates over time, backed by a metrics dashboard that shows exactly how your opt-in forms are performing and where your best traffic is coming from. It’s meant to replace juggling several separate lead-generation plugins with one.
Form types include ThriveBox lightbox overlays, sticky ribbons that follow visitors as they scroll, in-line forms that auto-insert at the end of posts, two-step opt-ins triggered by a link or button click, screen-filler overlays, and slide-in forms from the top of the page. Having this range of formats in one plugin gives you room to test what actually converts with your audience.
2) LeadPages, WordPress Email Marketing Plugin
LeadPages covers landing pages, alert bars, and popups from one toolkit, aimed at turning clicks into actual leads and sales for small and mid-sized businesses. Mobile-responsive, conversion-optimized templates get a page published in minutes, and you can customize everything from within the drag-and-drop builder afterward. The included analytics dashboard shows real-time conversion tips and A/B test results as your campaigns run.
The conversion toolkit covers opt-in text, alert bars, and popups together, so you’re optimizing every touchpoint of an email marketing campaign rather than just one piece of it. Templates and pages published are unlimited, so pricing doesn’t scale with how many leads you generate, and support is available whenever you run into questions.
3) OptinMonster, WordPress Email Marketing Plugin
OptinMonster is built around growing your email list with popups and high-converting opt-in forms, using a drag-and-drop builder for exit-intent popups, slide-ins, scroll-triggered boxes, after-post forms, inline forms, floating bars, and full-screen welcome gates. Behavior automation and page-level targeting are built in, so forms show up based on what a visitor is actually doing on your site rather than a blanket rule.
Pre-built templates get a campaign running in minutes, or you can start from a blank canvas and add elements like social icons, buttons, videos, and images directly in the builder, no coding required. It’s fully mobile-responsive, with the option to build separate campaigns specifically for mobile visitors. Integrations cover most major email services, including HubSpot, MailChimp, Marketo, AWeber, ActiveCampaign, Drip, ConvertKit, Infusionsoft, GetResponse, MailerLite, MailPoet, Customer.io, and FeedBlitz.
4) Sumo List Builder, WordPress Email Marketing Plugin
Sumo grows your email list through targeted popups and includes e-commerce integrations for recovering abandoned carts and improving average order value, used by tens of thousands of online businesses. You can schedule email drips to nurture subscribers over time and track ROI across your whole subscriber list to see what’s actually driving sales.
Share buttons let visitors spread your content across their own social networks, and WooCommerce compatibility lets you run discount offers tied directly to cart recovery. Support is available by email if you run into issues, and the plugin is GDPR-compliant and built to current SEO guidelines.
5) MailPoet Newsletter, WordPress Email Marketing Plugin
MailPoet lets you build an email list and let visitors sign up as newsletter subscribers, all without leaving the WordPress dashboard. Templates render consistently across mobile, tablet, and desktop, and you can segment your list and automatically send notifications when new blog content goes live. WooCommerce compatibility lets you drive sales via email, including targeted messages to customers based on specific products or categories they’ve purchased, and cart-abandonment recovery emails.
Per-newsletter analytics show which subscribers opened an email and which links got clicks. Sending options include Amazon SES, your own host, or SendGrid, with the plugin capable of sending up to 45,000 emails per hour through its own delivery infrastructure, each one signed with DKIM and SPF automatically. It’s GDPR-compliant and translation-ready.
6) SendinBlue, WordPress Email Marketing Plugin
SendinBlue’s official plugin adds subscription forms to your sidebars, posts, and pages, with contact list management and segmentation to improve campaign targeting. Its drag-and-drop, mobile-friendly builder handles custom emails from a template library, and a real-time reporting dashboard tracks opens, clicks, and bounces as campaigns go out.
Marketing automation covers auto-installing tracking scripts and recognizing tags across your site and login flow. Contact imports support CSV and TXT files, with unlimited custom fields available for segmentation. The plugin can act as a drop-in SMTP replacement for WordPress’s default mail function, and campaigns can be scheduled in advance with translated templates reusable via the API.
7) SendPress Newsletters, WordPress Email Marketing Plugin
SendPress is a free email marketing plugin with a WordPress-native editor and unlimited subscribers, hosted on GitHub and open source. WordPress role sync lets you sync your subscriber list with a single click, and you can build newsletter templates directly in HTML with text placeholders for easy recurring edits. Detailed per-subscriber reports show who’s taking what action, useful for understanding what content actually resonates.
Third-party sending is supported through SMTP or API integration with outside providers instead of relying solely on your own host. You can add custom fields to your signup forms to gather more subscriber information, and bounce handling automatically tags subscribers with failing email addresses. Automatic post-notification emails can go out immediately, daily, or weekly whenever you publish new content.
8) ALO EasyMail Newsletter, WordPress Email Marketing Plugin
ALO EasyMail Newsletter handles writing, sending, and subscriber list management from one plugin, with multilanguage and internationalization support. You can target sends to registered users, existing subscribers, or specific recipient tags, with batch sending through the WordPress cron system to stay within SMTP limits. Subscriber collection works through registration forms and AJAX-powered signup pages, or you can import from an existing client list or CSV file.
Newsletters are written as a custom post type using the standard WordPress editor and API, supporting both HTML and plain text. You can edit, search, and delete subscribers directly, and role-based permissions control who can send newsletters or manage the subscriber list. Delivery reports show opens and clicks per newsletter, and bounce handling keeps your list clean automatically. The plugin ships with a set of ready-made templates and supports translation for non-English sends.
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Picking an Email Marketing Plugin
Email marketing remains one of the more reliable ways to drive repeat visits and conversions, whether you’re sharing promotions, news, or new content with your audience. Most of the plugins here are free to start with, though several charge for premium features or higher sending volumes as your list grows. Which one fits depends on what you actually need: lead-generation-focused tools like Thrive Leads and OptinMonster suit growing a list from scratch, while MailPoet, SendinBlue, and SendPress are built more around ongoing newsletter sending once you have subscribers in place.
