Things You Should Know Before Blogging 

Things change fast online, and blogging is no exception. The format has been around since the 1990s, but it keeps evolving, and staying current is an ongoing job for new and experienced bloggers alike. Here are 10 things worth knowing before you start blogging in 2021.

1. WordPress produces 70 million new posts and 77 million new comments every month

WordPress is the most widely used blogging platform in the world, available in over 120 languages with active users everywhere. On average, 70 million new posts and 77 million new comments get published on WordPress every month – which works out to roughly 840 million posts a year. With that much content going up, most posts inevitably get lost in the noise. Plenty of blogs never even crack 100 views. That’s exactly why it matters to write something that actually stands out from the crowd.

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2. About 500 new blog posts were published since you started reading this

That’s how much content is being published at any given moment. And that’s just WordPress – it doesn’t account for everything going up on Facebook, LinkedIn, Blogger, and every other blogging platform out there. Add all of those together and the real number gets a lot bigger.

3. 80% of web users regularly read blog posts

Over 21.1 billion articles get read on WordPress every month. There are far more readers than publishers out there, and blogging remains one of the primary ways content gets distributed today. Roughly eight out of ten people read blogs regularly – so if you’re still weighing whether to start one, that’s a pretty strong signal.

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4. Blogs add credibility to your website

A website that publishes blog updates regularly comes across as far more credible than one with just a handful of static pages. Blogs build trust with your audience – when someone’s comparing two websites, they’re more likely to trust the one with real depth on the subject. Blogs also make your site easier to find on Google, Yahoo, or Bing. If your site has a blog covering a specific topic well, there’s a real chance it ranks at the top when someone searches those keywords.

5. Marketers are planning to increase their blogging effort in 2021

Marketers tend to follow the trends, and recent surveys show more of them planning to increase their blogging investment this year. Blogging has proven itself as a solid marketing strategy across industries, from tech to eCommerce fashion brands. Marketers already in the blogging game are doubling down, and newcomers are jumping in with real enthusiasm.

6. Only 15% of blog traffic comes from paid ads

If you already blog, you can check where your traffic comes from directly in Google Analytics. For newcomers, here’s the general breakdown: 53% of blog traffic comes from organic web searches – people searching for keywords on Google, Yahoo, or Bing and clicking a non-ad result. 15% comes from paid ads, including search engine ads plus paid promotion on YouTube, Facebook, and Instagram. The remaining 32% comes from offline sources, direct referrals, and other untracked traffic.

7. About 25% of all websites have blogs

That might sound low, but plenty of sites simply don’t need a blog. Reddit, for instance, doesn’t run a blog on its main site – that content lives elsewhere. Instagram doesn’t have one either, since it operates as part of Facebook. Still, the number of sites adding blogs keeps climbing as more businesses lean into content as part of their strategy.

8. Websites with blogs have more indexed pages

The more pages your site has, the more Google indexes into its database. Blog content regularly ranks well for the keywords tied to your products or subject matter. Sites without a blog tend to get overlooked in search results unless someone’s searching for something very specific.

9. Blogs with images get more viewers than ones without

Writing is only one part of a content marketing plan. Posts that include images, video, or GIFs consistently pull in more viewers and perform better. Adding real media to your posts is one of the simplest ways to boost engagement and earn more links.

10. Longer blog posts generate more leads

Studies consistently show longer posts earn more links and traffic. The average blog post runs somewhere around 1,200-1,500 words. Search engines tend to treat shorter content as “thin,” filtering it out of the mix given how much gets published daily. For readers, longer posts tend to feel more valuable and get shared more often.

Blogging isn’t going anywhere, even as the trends around it keep shifting. Hopefully this gives you a clearer picture before you get started.