In today’s fast-moving digital landscape, the way we build websites is evolving faster than ever. With AI sweeping across industries, it was only a matter of time before it changed the game in web design too.

Enter WordPress.com’s latest leap forward an AI-powered Site Builder that reimagines the process of website creation. This isn’t just a new plugin or feature, it’s a whole new experience for users looking to bring their ideas online without hassle.

This WordPress AI Site Builder combines the power of artificial intelligence with the tried-and-true foundation of WordPress, offering a smarter, faster, and more intuitive way to build websites.

Whether you’re a small business owner, a blogger, or someone experimenting with a personal brand, this new AI builder aims to give you a professional-grade website in just minutes, all driven by a simple prompt.

What is the WordPress AI Site Builder?

Launched in April 2025, the WordPress AI Site Builder is designed to simplify the website creation journey. No longer do you need to scroll through dozens of themes or stress about which layout fits best.

All you have to do is describe your website idea in a sentence or two and the AI takes it from there. It intelligently selects the layout, fills in the design, writes content relevant to your niche, and brings the entire site to life.

From a stylish online portfolio to a complete e-commerce store, this tool adapts to your needs. Business site? Blog? Event page? Portfolio? The AI handles the structure and flow while letting you focus on the creative bits.

Whether you’re a complete beginner or someone who wants to skip the time-consuming setup, this builder offers a new way to get online without the usual hurdles.

How It Works — Step by Step

Getting started with the AI website builder is refreshingly easy. There’s no complicated setup just a few quick steps and you’re on your way:

• Visit WordPress.com’s AI builder page: Log in or create an account on WordPress.com. The AI builder is accessible right from the dashboard.
• Enter your idea as a prompt: For example, “Build a website for my Coffee Cafe” The clearer the prompt, the better the results.
• AI builds your site: Within seconds, the tool generates a complete website with layouts, visuals, and relevant text, all tailored to your description.
• Make edits your way: Use WordPress’s editor to adjust text, add new blocks, or further personalize the design. You can also continue using the AI to make edits.
• Choose a plan and publish: Once you’re satisfied, select a plan and go live with your new site. It’s that simple, no need to install themes or plugins manually.

How this AI Builder Makes Website Creation Easier

Let’s talk about what’s under the hood. The AI website builder doesn’t just generate a generic site, it builds an entire experience tailored to your concept.

A conversational AI chatbot is built directly into the website builder, guiding users through every step. This makes it incredibly easy to create and tweak a site using simple prompts.

Here’s what the builder offers:

• Smart layouts: The AI chooses and arranges content blocks in a way that suits your site’s purpose.
• Instant content generation: From homepage intros to About pages, the builder writes custom text based on your prompts.
• Visual integration: Automatically adds relevant images and graphics to match the topic.
• Conversational editing: Want to tweak a section? Ask the chatbot. It’ll update the design or content as requested.
• Free to explore: With 30 initial prompts, you get a solid test drive before upgrading.

In essence, it’s like having a personal designer and content creator working in harmony to transform your idea into a polished website.

My Test Drive with the AI Builder

To see how this actually works, I tried building a website using this new AI feature.

I prompted it with something like, “Build a website for my cozy neighborhood coffee café that serves artisan brews and fresh bakes”. The result? A warm and welcoming design, carefully chosen imagery, and descriptive copy that matched the feel of a local café.

It was quick, efficient, and easy to edit with the WordPress block editor. For small business owners or creatives, this tool can definitely fast-track the online journey.

What You Get: Free vs Paid

The AI Site Builder is available to everyone on WordPress.com and there’s a lot you can do without spending a dime. However, there are differences between the free and paid experiences:

Free Plan Includes:

• 30 AI prompts: Each AI interaction, like generating a page or editing content, counts as one prompt. Thirty prompts are more than enough to build a complete basic site.
• Access to the AI builder interface: Includes layouts, copy, and visuals generated with prompts.
• Manual editing capabilities: After the AI sets things up, you can tweak and customize everything using the full WordPress editor.

What Comes With Paid Plans:

• Unlimited AI prompts: Keep refining, creating new pages, and updating your content without limitations.
• Full publishing rights: Go live with your own domain, remove ads, and unlock advanced design tools.
• More storage and flexibility: Paid tiers offer increased space and better performance features.
• Premium support and tools: Get help when you need it, along with enhanced customization options and integrations.

Who Is This For?

• Entrepreneurs launching a product or service
• Freelancers looking to establish their brand
• Bloggers eager to go live fast
• Non-techies who need a beautiful site without the learning curve

Why It Matters

This isn’t just a flashy update, it’s part of a broader trend of making the web more accessible. With tools like this, WordPress becomes not just a platform for developers, but a launchpad for everyone.

It’s worth noting how this AI tool fits into the larger evolution of WordPress, especially with the recent updates in version 6.8 (Cecil). Want to explore more of what’s new in WordPress? Head over to this feature-rich guide  complete with in-depth tutorials.

Conclusion

WordPress.com’s AI Site Builder is a powerful companion for creators. Whether you’re just starting or already managing multiple websites, it saves time, inspires creativity, and lowers the barrier to entry.

It’s not just about building faster it’s about building smarter.

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