Always remember your goal of providing technical information is doing content marketing for your technical client. There is no place for lame and baseless writings that proves to be irrelevant to the tech fields. You need to provide satisfying content while maintaining the accuracy.
As a designer, it is your job to make sure that the blog viewers and the clients both are benefited from our creations. To do so, engaging and convincing them is very important to captivate the future prospective blog viewers.
No matter how much you implement the latest themes and designs; unless you deal with the basic features first, your blog may continue to look outdated forever. Neglecting the small features of your blog can lead to bigger disadvantages and losses of your brand.